2021 Customer Relationship Management Systems Report

2021 Customer Relationship Management Systems Report

Date: June 10, 2021

MAPP is benchmarking the use of CRM systems across three manufacturing sectors - mold manufacturing, plastics processing, and rubber products manufacturing. The final report will provide executives and sales and marketing professionals with evaluations of CRM system features and overall use in these industries. CRM use will be evaluated on features offered in the following areas:

• Prospecting and lead generation
• Customer relationship management and database use
• Analytics and automation
• Investment and ease of implementation

Member price: $99.00
Non-member price: $199.00

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