You have created a LinkedIn profile for both yourself and your company, but now what? During this workshop, participants will get actionable steps to optimize LinkedIn to support your brand and generate leads. Shelly Otenbaker of Waypoint Marketing will walk through how to improve your profile and best practices in building strategic connections and engaging your network. Additionally, she will share insight and tips on how to make your company’s profile work for you. Finally, Waypoint will provide an overview of LinkedIn Sales Navigator to help determine if it is a tool you can benefit from.