Events

Event Summary

Creating and implementing a successful sales and marketing strategy is critical to the bottom line of any business, particularly in today’s continuing environment of uncertainty and change. MAPP is hosting the 2021 Sales and Marketing Forum to support the exploration of existing challenges, new technologies and best practices in sales and marketing.

This two-day virtual event will address pressing industry challenges in sales and marketing through presentations from MAPP members, sponsors and other industry leaders.

Attendees will walk away with fresh insights into best practices and shared challenges, leading to immediately implementable takeaways and action items.

Join us for this popular event designed by plastics industry sales and marketing professionals to benchmark and share best practices in regards to their sales and marketing process. 

A zoom link will be provided to attendees before the event.

Agenda  (Details subject to change)

Day One: 11am – 2pm EST

11:00 am    Opening 

11:25 am    Best Practices for Cold Email Campaigns; Todd Zielinski, Athena

12:15 pm    How to Notify Customers of Bad News; Doug Drummond, Revere Plastics Systems, LLC

1:00 pm      The Importance of Strengthening Your PR; Greg Hannoosh, Next Step Communications Inc.

1:40 pm      Spotlight Session: Lessons from Day One

2:00 pm      Ends

Day Two: 11am – 2 pm EST

11:00 am    Demystifying Marketing Metrics; Elizabeth Hamilton, Waypoint Marketing Communications

12:00 pm    The Science behind Sales and Marketing: How to Leverage your CRM to track leads and opportunities and more; Keith Bradt, Kallan Sales Development

12:50 pm    Molding Brand Ambassadors: Internal Marketing for Your Company; Lee Shawback, Novation Industries  

1:20 pm      Peer Networking and All-Group Discussion

2:00 pm      Ends

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Thank you to our event sponsors!